MAC O'HARA
FOUNDER & SOCIAL CONTENT LEAD
Mac O'Hara is the founder of Shift Marketing. With a combined major in Media Arts and Media and Screen Studies from Northeastern University, Mac has worked as a social media manager and content creator for the past several years.
Starting as a video editor for a small social media start up based in New York City, Mac quickly fell in love with social media management and social media marketing. His background in graphic design and animation allows him to quickly craft content that agrees with current social media trends and adds upon them in a creative way.
Mac is a gigantic sports fan with his allegiances predominantly being towards the Celtics and the Patriots. Mac lives in Boston, Massachusetts with the Shift Marketing co-founders in a small home right next to Northeastern University.
ETHAN POPE
CO-FOUNDER & SOCIAL CONTENT LEAD
Ethan Pope is one of the co-founders of Shift Marketing. He is a business and design major at Northeastern University and has been freelancing as a social media manager in the crypto and NFT space for the past four years.
Ethan started out making memes for various crypto coins and has established himself as a prominent crypto influencer. Currently, he is working to push "Friendtech" a new NFT space that aims to connect crypto influencers and investors together in one place.
Ethan is a proud resident Colorado native and enjoys skiing with his family in Boulder. He currently resides in Boston with his shift co-founders.
JARED BERELOWITZ
CO-FOUNDER & BUSINESS DEVELOPMENT
Jared Berelowitz is a co-founder of Shift Marketing and a business administration major at Northeastern University. He has a strong background in business marketing with Adjimi Apparel Group and has pushed our development in full force.
Jared works to ensure Shift has seamless connections with our clients, allowing us to hit the ground running right when we start working together.
Jared is from New Jersey but resides in Boston with his Shift co-founders.
JOHN ALJIAN
CO-FOUNDER & SOCIAL CONTENT LEAD
John Aljian is a social content lead with a passion for social media marketing -- he focuses on video content and pushing Instagram Reels and TikToks.
He is currently working on expanding the social reach of a small MMA / UFC Instagram page, which has seen remarkable results in its first few months of being active.
John resides in Boston with his Shift co-founders.
EVAN COHEN
MEDIA PRODUCTION MANAGER & HEAD OF CLIENT OUTREACH
Evan Cohen is a Media and Screen Studies major from Northeastern University with a concentration in television and film production. Recently, he completed working on the CBS hit series, "Blue Bloods" as a Set Production Assistant.
In 2021, Evan spearheaded the creation of a TikTok page that grew to over 45,000 followers and accumulated over 2 million video views.
In 2023, Evan became the vice-president of a student-run media company called HG Media, where he worked as the head videographer for large scale events and weddings. During his tenure there he expanded upon the organization's existing social media presence, establishing a foothold in the tristate area media market.
In his free time Evan enjoys going to the movies and giving back to his community. This passion led him to create the "Movies Heal" initiative which provides free private movie screenings for children and families undergoing cancer treatment.
Evan is from Long Island, New York, but currently resides in Boston, Massachusetts with his Shift co-founders.
We also have several graphic designers, video editors, and content creators who work underneath the social content leads to produce timely, effective content for your organization.
If you're looking to do some work with us as a social content producer, please reach out in the "CONTACT" tab at the top of the page and we'd love to chat.